Planned Parenthood apparently thinks moms want donations made in their name to promote their pro-abortion agenda from those lucky enough to not have been aborted themselves.

Cecile Richards, the current president of the largest abortion business in the nation, sent out Planned Parenthood's annual Mother's Day fundraiser today.

"It's almost Mother's Day ... and if you have a mother in your life who's anything like me or my mom (the late Texas Governor Ann Richards), then you know nothing would make her happier than a gift that represents bold and compassionate values. Like a gift in her honor to Planned Parenthood Federation of America," she writes.

"We've made it quick and easy — and we've even made it pretty," Richards adds. "Honor a mother in your life with a gift to Planned Parenthood. [It's] a gift your loved one will appreciate — and remember."

But I think Planned Parenthood would make more from its fundraising appeal if it didn't make it so there are fewer people who could give. Planned Parenthood could make even more money from its shameless exploitation of Mothers Day if they stopped making women childless from abortion, a better Mothers Day gift would be to organizations that help women cherish their motherhood, and that is life-affirming pregnancy resource centers. Give the gift of Life this Mother's Day and donate to your local pregnancy center in your mother's name and help other mothers in need and their children.